Digital Services

Local businesses are the cornerstone of our local economy. Shouldn't hard-working local business owners and managers have access to the same cutting edge digital marketing tools as big chains and dot-com startups?

Embarcadero Media believes online marketing should be easy, affordable and effective for everybody. Let us do the heavy lifting, staying up to date on the latest tools and techniques — and bringing you more customers.

With our media roots here, we're able to use our expertise, local knowledge and hands-on customer service to provide unique solutions that maximize your return on investment.

Is your business visible to consumers actively searching online for your products and services?

Make sure your business is visible to all potential customers by increasing web visibility and name recognition.

RESPONSIVE WEB DESIGN

We'll make you look good on any screen; desktop, tablet and mobile size screen.

MOBILE SITE DESIGN

Our mobile-friendly sites will mirror the look and feel of your existing site—featuring one finger click to call, maps, coupons and links to your social fan pages.

OPTIMIZE YOUR LOCAL BUSINESS LISTINGS

We'll put you on the map! — and make sure your business listings are updated and accurate on the top 50 search, directory and social sites.

SEO

Our team will tune-up your current site and establish best keywords to improve your online search PageRank.

GEO-TARGETED VIDEO

Your search-optimized videos will tell your story. We'll create a custom YouTube Channel and series of videos that promote your company/products.

REPUTATION MANAGEMENT

Safeguard your most valuable asset! 24/7 monitoring of social, ratings and review sites.

DID YOU KNOW...

94% of smartphone users search for business information on their mobile device.

Videos on landing pages increase conversions by 86%.

Are you leveraging precise targeting capabilities in order to reach consumers most likely to be interested in your products and services?

Potential customers can be reached via online marketing and email targeting for both Web and mobile devices: increase your exposure; increase traffic to your site; generate leads; improve your search rank; grow business partnerships and develop loyal fans; improve your sales!

SEARCH RETARGETING

Target consumers based on their recently searched keywords on sites like Google, Yahoo and Bing. Conquest retargeting serves your ads to consumers who were recently searching for your competitors.

MOBILE GEOFENCING

Reach on-the-go consumers in your area. Target consumers based on their proximity to your store. Your mobile ad is served and expands to a full-screen mobile splash page with multiple, and trackable, calls to action.

EMAIL MARKETING

Get results by targeting B2C, B2B lists at Zip-level (targeting by ZIP code) and by various demographics.

SEM

Utilize Search Engine Marketing to target the top three spots on major search engines.

SOCIAL MEDIA TARGETING

Reach best potential local customers based on their interests on leading social media sites.

DID YOU KNOW...

88% of SMB's believe social media does or will impact their business.

85% of local consumers search online for business information.

Do you effectively utilize social media marketing? Expert email and text marketing best practices can drive more repeat and referral business from your existing clients.

Increase customer loyalty via social media, email newsletters, mobile text marketing-driving repeat and referral business as you gain visibility. Our experts will create a social loyalty marketing calendar that will help your business succeed, giving you time to do what you do best.

"DO IT FOR ME" SOCIAL MEDIA MANAGEMENT

Content is King! We will optimize your social presence on Facebook, Twitter, Google+ and handle all posts to grow your fan base and improve customer service.

EMAIL NEWSLETTERS

Leave it to our team to effectively manage your monthly newsletter and grow your subscriber list.

MOBILE TEXT VIP CLUB

Our experts will manage your text marketing campaigns and grow your fan list.

VIDEO AND BLOG POSTS

We create content-rich blog posts and produce search optimized videos positioning you in front of your customers.

POP MATERIALS (POINT OF PURCHASE)

Get results with in-store signage expertly designed to alert customer sign-ups to your social media sites.

DID YOU KNOW...

Videos on landing pages increase conversions by 86%.

B2B companies that blog generate 67% more leads than those that don't.

Retailers with a loyalty program are 88% more profitable than competitors who do not.