Management Team

Bill was born and raised in the Palo Alto area, attended Stanford and started our company at age 26 after serving as press secretary to then-Congressman Pete McCloskey and consulting for the California Coastal Commission. He has lived in Palo Alto with his wife Terri more than 40 years and loves hiking, gardening, travel and just about any imaginable DIY project.

Mike grew up in Palo Alto and served as Chief Financial Officer for Embarcadero Media for 20 years, retiring in 2015. Mike remains Treasurer and a member of the company's Board of Directors. Mike and his wife Diane raised three sons and reside in Palo Alto with their dog Phoebe, who is also the company's mascot.

Peter is Embarcadero's Chief Financial Officer and has been involved in journalism his entire career, first as a reporter and writer and then as a businessperson focused on helping newsrooms evolve and innovate. He enjoys exploring the Peninsula's food scene, surf breaks and bike trails with his wife and two young children.

With more than 30 years in publishing and technology, Frank is a technologist who is passionate about creating tools to help support local journalism.

Tom Zahiralis is a 25-year veteran in print and digital media, with responsibilities in executive leadership, sales and business development in the Bay Area. He is a seasoned sales leader with both media and agency experience. His passions are mountain biking, golf, auto racing and fitness.

With over 10 years experience in building revenue-generating communities, Emily is a solutions-driven marketing expert, Bay Area native, and USC Trojan. When she's not crafting headlines or analyzing KPIs, you can find her exercising, listening to personal development podcasts, or baking her famous oatmeal chocolate chip cookies.

With over 30 years in the media industry, Gina started her career as an award-winning journalist in Illinois and, since 2006, has been the Publisher of The Pleasanton Weekly and Danville/Ramon publications. Gina has three adult children and enjoys golfing, writing and playing bocce in her off-hours.