Adam DawesChief Executive Officer
Adam was born and raised in Palo Alto and had his first experience in journalism as editor-in-chief of the Campanile at Palo Alto High School. Aside from his four undergraduate years at Harvard, he has lived on the Peninsula his entire life. He attended Stanford Business School in the 90s and worked for a variety of tech firms in Silicon Valley for over 20 years, including 14 years at Google. He has been on the board of directors at Embarcadero Media since 2013. He lives with his wife and two kids in San Carlos and loves the outdoors and enjoying the vibrant culture of the Bay Area.
Bill JohnsonExecutive Chairman
Bill was born and raised in the Palo Alto area, attended Stanford and started our company at age 26 after serving as press secretary to then-Congressman Pete McCloskey and consulting for the California Coastal Commission. He has lived in Palo Alto with his wife Terri more than 40 years and loves hiking, gardening, travel and just about any imaginable DIY project.
Mike grew up in Palo Alto and served as Chief Financial Officer for Embarcadero Media for 20 years, retiring in 2015. Mike remains Treasurer and a member of the company's Board of Directors. Mike and his wife Diane raised three sons and reside in Palo Alto with their dog Phoebe, who is also the company's mascot.
Peter BellerChief Financial Officer
Peter is Embarcadero's Chief Financial Officer and has been involved in journalism his entire career, first as a reporter and writer and then as a businessperson focused on helping newsrooms evolve and innovate. He enjoys exploring the Peninsula's food scene, surf breaks and bike trails with his wife and two young children.
Tom ZahiralisVice President & Chief Revenue Officer
Tom Zahiralis is a 25-year veteran in print and digital media, with responsibilities in executive leadership, sales and business development in the Bay Area. He is a seasoned sales leader with both media and agency experience. His passions are mountain biking, golf, auto racing and fitness.
Heidi HartleyDirector of Marketing and Audience Development
For more than a decade, Heidi has worked for media organizations, helping to develop and execute marketing programs with both a broad and deep focus on integrated media.
She has worked across the media spectrum, including as a radio and podcast Producer and as the Research Director for television and radio stations along the West Coast.
Gina ChannellPresident of East Bay Division
With over 30 years in the media industry, Gina started her career as an award-winning journalist in Illinois and, since 2006, has been the Publisher of The Pleasanton Weekly and Danville/Ramon publications. Gina has three adult children and enjoys golfing, writing and playing bocce in her off-hours.
Jocelyn DongEditorial Director
Jocelyn is an award-winning journalist who is guiding Embarcadero Media's newsrooms in their strategic initiatives. Having grown up in Palo Alto, she became the Palo Alto Weekly's editor-in-chief in 2011. When not working, Jocelyn's passions include reading good books, trying to coax vegetables to grow in her garden and hiking with her husband.