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In our digital world, creating a marketing plan has only gotten more complex. Throw in a pandemic… it's no surprise business owners' and marketers' heads are spinning. And if we've learned anything in the last three weeks, it's that circumstances can turn on a dime. However, not planning w...

Whether you're a retailer, a personal service provider or anything in between, your promotional strategy for this special time of year needs to be tailored to the unique challenges of 2020. These are six ways to position yourself as a company locals want to purchase from during this special time of year.

If you're like most small- to medium-sized businesses, you may have reservations about committing to a paid media strategy since unlike its counterparts, it costs you money. However, paid media has three important benefits necessary for an effective marketing mix that earned and owned media do not.

People are constantly bombarded by interruptions, which is why in today's saturated market, inbound marketing is instrumental in drawing new leads to your business. Not convinced? We've identified four major reasons why implementing inbound marketing strategies is so important in our busy world.

As a small local business, we've taken some chances, made changes and learned a number of valuable marketing tips that have produced impressive results for our own business and for our advertising clients over the last few months. We're sharing our top six marketing strategies we've discovered during the pandemic to set ourselves, and you, up for a successful future during and post-COVID.

When done right, social media is one of the most effective ways to grow and communicate with your audience. Unfortunately, there are many ways to get it wrong. These five simple shifts will help you create engagement, build your audience and gain more customers from your social media channels.

People are relying even more on their electronic devices to connect to the world, creating a great opportunity for you to communicate with them online with display ads. But your results will only be as effective as your ad. Don't let your message go unnoticed by locals. Make sure your banner display ad does these four things.

Monica Corman and Mandy Montoya make up this dynamic duo of highly effective and experienced Compass real estate agents. However, when the COVID-19 crisis hit and the shelter-in-place was instituted, they knew their marketing strategy would need to shift in order to stay top-of-mind with locals. Learn how they created new online marketing funnels to generate new leads and stay on top.

Things have changed dramatically for local businesses on the Peninsula because of the current health and economic crises. However, the worst thing you can do for your business right now is go dark. So how do you keep your clientele engaged? These are five simple and effective things you can do right now to prepare for a successful reopen.

Having a list of emails can be one of the most valuable marketing tools, but only if you know how to use it. Gone are the days when you can email sporadically and expect a significant response. Instead, here are five ways you can start building profitable relationships with your email list.

Creating a successful marketing campaign takes more than distributing flyers around town, creating a company Facebook page or sending out sporadic emails to your contact list. Use these five steps to build a strategic and effective campaign that will get results.

Whether you're a local retailer, restaurant or service provider, reaching new locals and converting them into loyal customers has never been more important. This monthly blog will give you more tools to build marketing strategies that work (and save you a whole lot of time and energy wasted on those that don't).